Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation
$38.00 USD • Used
Unmarked. This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ide...
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Unmarked. This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. 501p. Measures 6.75x9.5 inches. Figures and tables. Index. References.
From Publisher:
This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.Product Info
ISBN: 1108742904
ISBN-13: 9781108742900
Publisher: Cambridge University Press
Year: 2020
Type: Used
Binding: Softcover
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DiatropeBooks
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Country: United States
