MARKETING MANAGEMENT Analytical Exercises for Spreadsheet/With 3.5" Disk
$5.40 USD • Used
0.75 x 9.25 x 7.25 Inches; Textbook; Signed by Not signed; Near fine. Includes 3 1/2 inch disk never opened in plastic pak. No spine crease. Light bumping and rubbing. Pages are clean, unmarked, t...
0.75 x 9.25 x 7.25 Inches; Textbook; Signed by Not signed; Near fine. Includes 3 1/2 inch disk never opened in plastic pak. No spine crease. Light bumping and rubbing. Pages are clean, unmarked, tight, bright.
From Publisher:
This is a book/template package including Lotus 1-2-3 programs for exercises and cases that expand and elaborate on the concepts of marketing management such as segmentation, positioning, marketing mix strategies, product/business portfolio strategies, diffusion and bidding models, experimentation and dynamic market analysis.Product Info
ISBN: 0894262394
ISBN-13: 9780894262395
Publisher: Boyd & Fraser Pub Co
Year: 1993
Type: Used
Binding: Hardcover
Seller Info
TheReadingWellBookstore
Address: 2633 River Road Delaware, Ohio
Website: https://www.thereadingwell.com
Country: United States
