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Assessing Competitive Intelligence Software A Guide to Evaluating CI Technology

France Bouthillier And Kathleen Shearer

$16.20 USD • Used

First page is torn out, doesn't affect the text. Very light foxing to edge of pages. - Great overall condition. Minor cosmetic wear. No noteworthy blemishes. No writing.; - We offer free returns f...

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First page is torn out, doesn't affect the text. Very light foxing to edge of pages. - Great overall condition. Minor cosmetic wear. No noteworthy blemishes. No writing.; - We offer free returns for any reason and respond promptly to all inquiries. Your order will be packaged with care and ship on the same or next business day. Buy with confidence.

From Publisher:

As commercial software products for Competitive Intelligence (CI) emerge and gain acceptance, potential users find themselves overly dependent on information supplied by the software makers. Reviews and surveys are published from time to time, but CI is not a "one-size-fits-all" process and the software that supports it must be highly customized. This book is the first to propose a systematic method firms can use to evaluate CI software independently, allowing them to compare features, identify strengths and weaknesses, and invest in products that meet their unique needs. Authors Bouthillier and Shearer demonstrate their 32-step methodology through an evaluation of four popular CI software packages. In addition, they identify important sources of information about CI software, map information needs to intelligence outcomes, and describe key analytical techniques.

Product Info

ISBN: 1573871737

ISBN-13: 9781573871730

Publisher: Information Today Inc

Year: 2003

Type: Used

Binding: Hardcover

Seller Info

TrueOakBooksLLC

Address: 574 New Paltz Rd Highland, New York

Website: https://www.trueoakbooks.com

Country: United States