Managing Enterprise Content A Unified Content Strategy

Voices That Matter; Ex-Library copy with usual identifiers. Excellent overall condition. No writing on text pages or noteworthy blemishes. ; - We're committed to your satisfaction. We offer free returns and respond promptly to all inquiries. Your item will be carefully wrapped in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence.

From Publisher:

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy--a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps you:

• Determine business requirements

• Build your vision

• Design content that adapts to any device

• Develop content models, metadata, and workflow

• Put content governance in place

• Adapt to new and changed roles

• Identify tools requirements

With this book you'll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Product Info

ISBN: 032181536X

ISBN-13: 9780321815361

Publisher: New Riders

Year: 2012

Type: Used

Binding: Softcover

Seller Info

TrueOakBooksLLC

Address: 574 New Paltz Rd Highland, New York

Website: https://www.trueoakbooks.com

Country: United States