The Aspirin Wars Money, Medicine and 100 Years of Rampant Competition

420 pages; minor scratches and smudges to the exterior edges of textblock. Very Good condition otherwise. No other noteworthy defects. No markings. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be carefully cushioned in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence.

From Publisher:

No drug in the world outsells aspirin. With billions of dollars at stake, and no medically significant differences among the hundreds of brands around the globe, rival drug makers have been driven to the extremes of corporate warfare. Authors Mann and Plummer look inside this world of relentless competition to show the ploys, the battles, the bursts of extraordinary marketing, advertising and litigation that have resulted - and relate the unique and little-known medical history of the drug itself. The Aspirin Wars penetrates the wilder shores of capitalism to reveal the essence of business competition at its canniest.

Product Info

ISBN: 0875844014

ISBN-13: 9780875844015

Publisher: Harvard Business School Pr

Year: 1993

Type: Used

Binding: Softcover

First Edition

Seller Info

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Country: United States