Marketing Research

From Publisher:

This text aims to help both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results.

Product Info

ISBN: 0471170690

ISBN-13: 9780471170693

Publisher: John Wiley & Sons Inc

Year: 1997

Type: Used

Binding: Hardcover

Seller Info

InfinityBooksJapan

Address: 1F Komagata Heights Bldg Tokyo,

Website: https://www.infinitybooksjapan.com

Country: Japan