SQUEEZED: what you don't know about orange Juice

cloth, dust jacket, xxvii, 247 pages : illustrations, Yale agrarian studies. first editon (full no. line) a clen,bright copy.CONTENTS: The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to -- Orange juice speaks volumes -- The right fight.

Product Info

ISBN: 0300164556

ISBN-13: 9780300164558

Publisher: Yale University Press

Year: 2009

Type: Used

Binding: Hardcover

First Edition

Seller Info

HarryEBagleyBooks

Address: P.O. Box 691 Fredericton, New Brunswick

Website: https://www.bagbooks.com

Country: Canada