The Remaking of Radio (Broadcasting & Cable Series)

From Publisher:

In this era of advancing media technology, radio has endured because it has successfully adapted to change. The Remaking of Radio is a comprehensive examination of those adaptations and of the many factors shaping today's ten-billion-dollar commercialradio industry. Media expert Vincent M DItingo explores and explains the principal characteristics of radio's 'new age', including: * The initial deregulation of the industry by the FCC, resulting in a financial investment frenzy; * The introduction of satellitetechnology, broadening the scope of networks while creating a trend back to the national personality programs of the 1930s and 1940s; * AM's decline as a result of the explosive growth of FM and its partial recovery with the boom in talk radio; * Radio'sstrengthened financial staiblity stemming from the FCC's relaxation of local and national ownership limits; and * The move towards digital audio transmissions, improving radio's service to both advertisers and listeners. Vincent M Ditingo is anaward-winning business writer, media consultant, and educator. He is a former senior editor of radio for Broadcasting and Cable and is founder and president of Ditingo Media Enterprises in New York City

Product Info

ISBN: 0240801741

ISBN-13: 9780240801742

Publisher: Focal / Butterworth Heinemann

Year: 1995

Type: Used

Binding: Softcover

First Edition

Seller Info

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Country: United States