The Eleventh Commandment: Transforming to "Own" Customers

A very nice book from private collection. Clean, tight, square copy with only light used wear. A very nice copy over all. NOT Ex-Library. NOT Remainder.

From Publisher:

How many of today's leading corporations are successfully winning back old customers and attracting new ones

The new purchasing patterns of disenchanted customers and the demise of brand loyalty have compelled many endangered corporate giants to radically alter their thinking about product design and marketing. This book describes how leading companies such as IBM, Nestle, Dupont, AT&T, and Panasonic have stopped creating products for buyers and have started considering the long-term needs of users.

* Packed with real-world cases which demonstrate crucial ideas, tools, and techniques in action at leading firms

SANDRA VANDERMERWE (London, England) holds a chair in Management at the Management School Imperial College, London. Her latest book is Tin Soldiers to Russian Dolls.

Product Info

ISBN: 0471958239

ISBN-13: 9780471958239

Publisher: Wiley

Year: 1996

Type: Used

Binding: Hardcover

Seller Info

Act2Books

Address: 24 Central Avenue Flemington, New Jersey

Website: https://www.act2books.com

Country: United States