Marketing An Introduction

Small 4to 9" - 11" tall; 720 pages; Soft Cover Paperback, No Dust Jacket, Shows Little Wear, ; BX163

From Publisher:

Marketing: An Introduction, 7e, helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer value in the driver's seat. An organizing customer value framework introduced in the first chapter sets the stage. All new video cases, new presentation resources, a new Driver's Manual student study guide, and OneKey all-in-one website for students and instructors are just a few reasons why this is the most contemporary marketing textbook.

Product Info

ISBN: 0131424106

ISBN-13: 9780131424104

Publisher: Prentice Hall

Year: 2004

Type: Used

Binding: Softcover

Seller Info

YeOldBookworm

Address: 517 N. Grant Ave Odessa, Texas

Website: https://www.yeoldbookworm.com

Country: United States