$3.00 USD • Used
When has the product ever been greater than the packaging...
Store: Flyingelfbooks [View Items]
When has the product ever been greater than the packaging
From Publisher:
The War is over, the economy's booming, and the supermarket shelves are groaning under the weight of thousands of items. New products and packaging--aerosol sprays, TV dinners, canned beer, and molded plastics--abound, and the package designer's task has never been more challenging, or more fun. Designers and pop culture buffs alike will revel in this outstanding portfolio of package design from the mid-1940s to mid-1960s, a veritable social history of postwar consumer culture. In more than 150 color photos, author Jerry Jankowski presents favorite pieces of the period -- a surrealist perfume bottle by Salvador Dali, a Bing Crosby ice cream carton, "Astronaut: The New Game of Outer Space" (for boys), "Let's Do Dishes" (for girls) -- chosen for their strong graphics, classic motifs, social commentary, or quirky humor. Readers will recognize familiar classics like the boldly designed package for Brillo soap pads and an early incarnation of the Frisbee. All are cultural time capsules from a rich era of design, reflecting an image of a nation caught somewhere between the Old West and the Space Age.Product Info
ISBN: 0811817849
ISBN-13: 9780811817844
Publisher: Chronicle Book
Year: 1988
Type: Used
Binding: Softcover
Seller Info
Flyingelfbooks
Address: 4034 beethoven st Los Angeles, California
Website: https://www.flyingelfbooks.com
Country: United States