CAUSE, THE : THE POWER OF DIGITAL STORYTELLING FOR SOCIAL GOOD

INSCRIBED BY AUTHOR ON FRONT PANEL, C2013 VERY GOOD PAPERBACK [MULRY, TATIANA GARRETT] INSCRIBED TO PREVIOUS OWNER IN SILVER SHARPIE ON FRONT COVER THE POWER OF DIGITAL STORYTELLING FOR SOCIAL GOOD

From Publisher:

Does your non-profit or social enterprise seem invisible? The secret to more exposure, larger donations, and more volunteer support lies in your ability to tap into your own story. The Cause helps you leverage your passions, and interests to craft a compelling case for support that ignites your audience's emotions and focuses on selling the impact of your organization. This powerful message can be spread through effective storytelling in person, online and through mobile devices.Award-winning digital marketing expert, Tatiana Garrett Mulry, lays out a comprehensive, step-by-step plan for non-profit leaders, social entrepreneurs, marketing managers and cause advocates to help them find their voice and express their passion for their organization to create bigger and better results. Based on years of experience working with dozens of large Fortune 500 clients and launching the social enterprise, edRover.com, there are many practical examples of effective pitches, insights about donor needs, as well as the recipe of proven techniques for mastering online content that will help you build an army of social good ambassadors for your cause.The Cause: The Power of Digital Story Telling for Social Good covers these topics: Chapter 1: Fighting Fundraising FatigueChapter 2: Working on Your Own MindsetChapter 3: Strategic PlanningChapter 4: Your Key AudiencesChapter 5: Packaging Your Requests for SupportChapter 6: Selling - Let's Get ComfortableChapter 7: Enrolling SupportersChapter 8: Combatting BurnoutChapter 9: Telling Your Service StoryChapter 10: Crafting The Perfect PitchChapter 10: Dealing With NoChapter 11: Developing a Solid Social Media StrategyChapter 12: Cross-Channel Marketing IntegrationChapter 13: Mobile ApplicationsChapter 14: Other Online Fundraising OpportunitiesChapter 15: Leveraging Community ResourcesChapter 16: This Is Your TimeAction items after each chapter will challenge you to apply what you've learned right away. The power to take your organization's visibility and impact to the next level is just a few clicks away! Buy "The Cause" and apply its lessons to amplify your organization's success now

Product Info

ISBN: 0615782159

ISBN-13: 9780615782157

Publisher: CREATESPACE

Type: Used

Binding: Softcover

Seller Info

BluestockingBooks

Address: 3817 Fifth Ave San Diego, California

Website: https://www.bluestockingbooks.com

Country: United States