Antitrust in the Motion Picture Industry: Economic and Legal Analysis

(no dust jacket) [nice clean book with just some faint wear to covers and extremities] (Publications of the Bureau of Business and Economic Research, University of California) Series (tables) "This study in industrial economics and antitrust law succinctly outines the history of the industry and the peculiarities of the services it provides. [Such a nice way of putting it!] The author describes changing marketing methods; tendencies to vertical integration of production, distribution, and exhibition; means of achieving monopoly power; and balances of strength in the different sectors which have characterized the economic development of the industry. He explains its structure and trade practices in detail for the period of the major antitrust cases -- 1938-1946 -- relating the theater-acquisition policities of the major companies, and the beginnings of legal turmoil over such distribution practices as block-booking, discriminatory clearances, and the like. [Unlike earlier studies of the film industry, this book] includes a novel and intensive analysis of the effects of the antitrust actions on market structure and behavior. One chapter is a case study of the Chicago area, showing the impact of a local antitrust decrett on market control, marketing policies, prices, and revenues of exhibitors and distributors." [Quoted from the dust jacket, NOT present on this copy of the book.] (In the Chicago case, the owners of the Jackson Park Theater, on the city's south side, challenged the dominance of the powerful Balaban and Katz chain, a subsidiary of Paramount Pictures.) The bulk of the book, in one way or another, is concerned with the profound impact on the film industry of the consent decrees that were issued in 1948 as a result of the "Paramount Case."

Product Info

Publisher: University of California Press

Year: 1960

Type: Used

Binding: Hardcover

First Edition

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