Bride & Home [magazine] - Fall 1960 ("Special Budget Issue")

[modest edgewear to covers and light handling wear, spine puckered and wrinkled a bit but undamaged; downgraded just a bit due to a slight musty odor]. (color/B&W photographs, ads, graphics, etc.) "The Bridal Magazine that is Different," declares the subhead, possibly due to the fact that its focus is at least as much on the "Home" part of its title as the "Bride," and its articles are firmly fixed on advising you how to do the whole wedding/honeymoon/settling-down-to-marriage thing without spending a small fortune. There are, unsurprisingly, oodles of ads in the magazine's 180 pages for lovely bridal gowns, bridesmaids' dresses, and all the expected accoutrements and paraphernalia -- but the contents are subdivided into very practical categories: "Bridal Fashions"; "Your First Home" (the largest section); and "Where to Go on Your Honeymoon." There's an additional (uncategorized) article entitled "How to Be an Angel after You're Married," and the issue's special feature is a piece called "How Two Can Live on $75 a Week." (Most of the articles in the "Your First Home" section, in fact, are in the same vein: "A Week's Good Eating for $13.95"; "20 Wonderful Chairs for under $50"; etc. And the $390 "Out-of-This-Country Honeymoon" promoted as one of the cover stories turns out to be all about Puerto Rico.) The magazine began publication in 1933, and while I can't say for sure that was how it always pitched itself (it's the only issue I've ever seen), it seems reasonable to assume that it understood its market niche to be definitely downscale from the more widely-distributed "Modern Bride." (One indicator of the relative popularity of these two titles is the OCLC record of the number of libraries worldwide with holdings: 529 for "Modern Bride," 4 for "Bride & Home.")

Product Info

Publisher: The Hearst Corporation

Year: 1960

Type: Used

Binding: Softcover

Seller Info

ReadInk

Address: 2261 West 21st St. Los Angeles, California

Website: https://www.readinkbooks.com

Country: United States