Faema Espresso 1945 - 2010

NEW, still in publisher's shrink wrap. OUT OF PRINT, hard to find. Dim.: 11" x 8.5" -- Ships from Hawaii with free Priority Mail upgrade within US. Edition: English/Italian/German ISBN 13: 9788890065231 Format: Hard Cover Size: 210 mm x 278 mm Pages: 400; Images: 500 (300 prev. unpublished) Weight: 2020 grams (2.02 kg). New The first (and only) book to tell the history of Faema, the most important coffee machine company since the 1950s, and the story of a successful man, founder Ernesto Valente an enlightened entrepreneur who established continuous modernization as the only rule for all his factories Faema, a company that initially produced stoves, accessories for train carriages and hair dryers for perms, became the one that, more than any other, wrote the future of coffee machines The entire history, together with that of the technical innovations, the founder of Faema and the social changes and customs which swept across Italy at the time are illustrated with 500 images of which 300 previously unpublished, donated by the Valente family to Enrico Maltoni who used them to put together the beginning of the history A book which also tells the story of a man, founder of Faema Carlo Ernesto Valente: an enlightened entrepreneur who always managed both to seize the spirit of the times and adapt the spirit of a drink, the consumption of which had become a ritual Carlo Ernesto Valente consolidated the tradition of celebrating the ritual of making coffee, extending it to more places and people by applying a single rule to all group factories: continuous modernization Along with this rule there was a 'formula' to respect: innovations had to reconcile both the convenience of use and preparation with the excellence of the result actually in the cup - always It was by following this mindset that the first mass produced coffee machines were issued from the factories of Faema, the first machines to make coffee without steam, the first for automatic distribution in offices and workplaces, the first 'colour' machines, the first to 'take to the streets', and the first to enter people's homes Faema also produced the paradox of the coffee machine: freeze-dry coffee, prepared without using a coffee machine new, still factory sealed, small edition already hard to find Great large format book about one of the iconic original espresso machine brands, ships from Hawaii.

Product Info

ISBN: 8890065230

ISBN-13: 9788890065231

Publisher: Collezioni Enrico Maltoni

Type: New

Binding: Hardcover

First Edition

Seller Info

HonoluluRareBooks

Address: 2998 Pacific Heights Road Honolulu, Hawaii

Website: https://www.rarebookshonolulu.com

Country: United States