Marketing Management
¥450.00 JPY • Used
This popular and comprehensive book focuses on all aspects of planning, coo rdinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management...
Store: InfinityBooksJapan [View Items]
This popular and comprehensive book focuses on all aspects of planning, coo rdinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated i nto the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and exam ples are global in scope.
Product Info
ISBN: 0471600024
ISBN-13: 9780471600022
Publisher: John Wiley and Sons Ltd
Year: 1995
Type: Used
Binding: Softcover
Seller Info
InfinityBooksJapan
Address: 1F Komagata Heights Bldg Tokyo,
Website: https://www.infinitybooksjapan.com
Country: Japan
