If Then: How the Simulmatics Corporation .
¥1,000.00 JPY • Used
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting.The spine remains undamaged. From the best-selling author of These Truths, an "ex...
Store: InfinityBooksJapan [View Items]
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting.The spine remains undamaged. From the best-selling author of These Truths, an "exhilarating" (New York T imes Book Review) account of the Cold War origins of our data-mad era. The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledgedecades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Muskor so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science. 20 illustrations.
Product Info
ISBN: 1324091126
ISBN-13: 9781324091127
Publisher: Liveright Publishing Corpora
Year: 2021
Type: Used
Binding: Softcover
Seller Info
InfinityBooksJapan
Address: 1F Komagata Heights Bldg Tokyo,
Website: https://www.infinitybooksjapan.com
Country: Japan
