2011: Trendspotting for the Next Decade

A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. A better time for your business starts in the next decade. Are you ready In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) t hat really matter. As an author with a functional crystal ball, a veteran m arketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, "I wish I'd thought of that. " With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categ ories, with more than 72 "short-short" chapters and dozens of outrageous si debars, this captivating book shows you the ways to: Read the signs Influence the trends Embrace new and reject stodgy Anticipate change Ask experts the right questions Seek out visionaries and snub fakers Separate the trends from fads Use technology-for everything Cash in on being ahead of the competition! 2011: Trendspotting for the Next Decade is packed with eye-popping predicti ons (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increas e a need for velocity.how to work while you're sleeping.how to wash off mediocrity.and why today's communication devices will become obsolete. W ith 2011you'll learn how to participate in change instead of trailing it. Laermer ca.

Product Info

ISBN: 0071497277

ISBN-13: 9780071497275

Publisher: McGraw-Hill Education

Year: 2008

Type: Used

Binding: Hardcover

Seller Info

InfinityBooksJapan

Address: 1F Komagata Heights Bldg Tokyo,

Website: https://www.infinitybooksjapan.com

Country: Japan