Big Shifts Ahead: Demographic Clarity For Business

A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Huge Shifts in Consumer Behavior Made Easier to Understand, Quantify and An ticipate Demographics determine the direction of your business. Demographic trends c an be overwhelming, misleading, confusing, conflicting, and difficult to pr edict. Not anymore. John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Readers of this book will have a huge competitive advantage because they will be making decisions wit h facts, and they will be better able to adjust their strategies when unant icipated events shift prevailing trends. Know the facts, and learn to: plan your business better; support your decisions with facts; and clarify the demographic confusion using the groupings and frameworks used i n this book. Usable Generational Definitions John Burns and Chris Porter redefine the generations by decade born, groupi ng people by age and life stage. Each generation born in the 1950s and late r is 40 to 44 million in size, although the life experiences and foreign-bo rn composition of each vary dramatically. Burns and Porter give each genera tion a name to reflect the shift in society that they led. Four Big Influencers Four Big Influencers explain why those born in different decades behave so differently, and help explain the big shifts ahead: New technologies Changing government Policies Economic growth Shifts in societal acceptabilitySeven Biggest Opportunities Burns and Porter devote a chapter to ea.

Product Info

ISBN: 1599327228

ISBN-13: 9781599327228

Publisher: Advantage Media Group

Year: 2016

Type: Used

Binding: Hardcover

Seller Info

InfinityBooksJapan

Address: 1F Komagata Heights Bldg Tokyo,

Website: https://www.infinitybooksjapan.com

Country: Japan