A Technique for Producing Ideas / Edition 1
¥500.00 JPY • Used
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. A step-by-step technique for sparking breakthrough ...
Store: InfinityBooksJapan [View Items]
A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. A step-by-step technique for sparking breakthrough creativity in advertisin g-or any field Since its publication in 1965, A Technique for Producing Ideas has helped t housands of advertising copywriters smash through internal barriers to unle ash their creativity. Professionals from poets and painters to scientists a nd engineers have also used the techniques in this concise, powerful book t o generate exciting ideas on demand, at any time, on any subject. Now let J ames Webb Young's unique insights help you look inside yourself to find tha t big, elusive idea-and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many yea rs in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only make s this point vividly for us but shows us the road to that goal." -William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
Product Info
ISBN: 0071410945
ISBN-13: 9780071410946
Publisher: McGraw-Hill Education
Year: 2004
Type: Used
Binding: Softcover
Seller Info
InfinityBooksJapan
Address: 1F Komagata Heights Bldg Tokyo,
Website: https://www.infinitybooksjapan.com
Country: Japan
