Marketing

Covers strategic planning in the context of today's marketing environment, finding and developing marketing opportunites, learning to measure and fore cast market demand, determining the product's price and marketing channel, and promotion and advertising as effective sales tools.

Product Info

ISBN: 0812015487

ISBN-13: 9780812015485

Publisher: Barron's Educational Series

Year: 1993

Type: Used

Binding: Softcover

Seller Info

InfinityBooksJapan

Address: 1F Komagata Heights Bldg Tokyo,

Website: https://www.infinitybooksjapan.com

Country: Japan