Contagious: Why Things Catch On

A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyon e in the world." -Daniel Gilbert, author of the bestseller Stumbling on Hap piness What makes things popular If you said advertising, think again. People don 't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others Why are some storie s and rumors more infectious And what makes online content go viral Wharton marketing professor Jonah Berger has spent the last decade answerin g these questions. He's studied why New York Times articles make the paper' s own Most E-mailed list, why products get word of mouth, and how social in fluence shapes everything from the cars we buy to the clothes we wear to th e names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and s ocial transmission. Discover how six basic principles drive all sorts of th ings to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found p opularity through the lowly cheesesteak, why anti-drug commercials might ha ve actually increased drug use, and why more than 200 million consumers sha red a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread-for designing messag.

Product Info

ISBN: 1451686579

ISBN-13: 9781451686579

Publisher: Simon & Schuster

Year: 2013

Type: Used

Binding: Hardcover

Seller Info

InfinityBooksJapan

Address: 1F Komagata Heights Bldg Tokyo,

Website: https://www.infinitybooksjapan.com

Country: Japan