Judge This (TED)

A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting.The spine remains undamaged. First impressions are everything. They dictate whether something stands out , how we engage with it, whether we buy it, and how strongly we feel. This is especially true when it comes to design. And design is all around us, se cretly shaping our world in ways we rarely recognise. Except if you yoursel f are a designer, like Chip Kidd. In 'Judge This', the reader travels throu gh a day in the life of renowned designer Chip Kidd as he takes in first im pressions of all kinds. We follow this visual journey with Kidd as he encou nters and engages with everyday design, breaking down the good, the bad, th e absurd and the brilliant as only a designer can. From the design of the p aper you read in the morning to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd will reveal the hidden secrets behind each of the design choices. About the Author: Chip Kidd, the associate art director of jackets and special projects at Knopf Publishing, has long been recognised as a leading pioneer in book-cover art. He is the recipient of numerous graphic design honours and awards. A distinguished and prolific Lecturer, Kidd has spoken at Princeton, Yale, Harvard, RISD and many other places. His 2012 TED talk has been viewed 1.2M times and is cited as one of the 'funniest of the year.'.

Product Info

ISBN: 1471138925

ISBN-13: 9781471138928

Publisher: Simon & Schuster UK

Year: 2015

Type: Used

Binding: Softcover

Seller Info

InfinityBooksJapan

Address: 1F Komagata Heights Bldg Tokyo,

Website: https://www.infinitybooksjapan.com

Country: Japan