My Life in Advertising and Scientific .
¥800.00 JPY • Used
Synopsis: Gain a lifetime of experience from the inventor of test marketing and coupo n sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one , and discover his fixed principle...
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Synopsis: Gain a lifetime of experience from the inventor of test marketing and coupo n sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one , and discover his fixed principles and basic fundamentals that still preva il today. From the Back Cover: This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.
Product Info
ISBN: 0844231010
ISBN-13: 9780844231013
Publisher: McGraw Hill
Year: 1966
Type: Used
Binding: Softcover
Seller Info
InfinityBooksJapan
Address: 1F Komagata Heights Bldg Tokyo,
Website: https://www.infinitybooksjapan.com
Country: Japan
